Kenya’s Julius Yego partners with Orange
Africa javelin champion and national record holder Julius’ Youtube’ Yego has entered into a partnership with Orange Kenya as the integrated communications service provider’s Internet products Ambassador.
Yego will promote the products in Orange mobile Internet campaign named ‘Opportunity Changes With Orange’.
Yego, the Kenyan javelin athlete who earned the nickname ‘the YouTube Athlete’ for mastering his prowess via YouTube videos and making it to the London Olympics (2012) finals being the first ever from Africa.
The campaign Personified by Yego positions the Internet as a path to achieving goals, dreams and ambitions.
Surely he is one of the few competitors in the world who began throwing with a stick and learned the nuances of his craft by watching fellow athletes on YouTube.
Orange Chief Executive Officer Mickael Ghossein said Yego is an example of the unlimited opportunities for learning and development that Internet access offers.
“At Orange, we view Internet as a solution and mobile Internet as a solution in your hands. Yego is the first of many who will give us the privilege of telling their story of a dream that became a reality through mobile Internet,” he said.
According to Yego, getting to access the Internet was akin to having an online tutor. “I watched YouTube videos and it really paid off for me, to see the training techniques and skills that professional Javelin throwers use. Interestingly, it was via the Internet that Orange and I connected to tell my story,” said Yego.
Yego, the man who has called the video-sharing website, You Tube his coach said he is not ready to quit his beloved YouTube despite cracking to the top echelons of his sport.
“The two-month campaign will involve consumers of mobile Internet in a variety of experiential platforms, inviting them to share their own inspiring stories and examples of Internet-enabled opportunities. “We hope that our micro site will become the home of these stories during this campaign and long after it,” said Ghossein.
The policemen’s story was always meant to have a fairytale ending as he has battled against all the odds, training without a coach, managing himself and at times being tossed overboard from Kenyan teams to global and continental competitions “because Kenya stood no chance in javelin.”
Lacking elite-level coaching, Yego sometimes turned to YouTube to watch the technique of such stars as Jan Zelezny of the Czech Republic, the three-time Olympic champion and world-record holder at 98.48 meters, or 323-1; Andreas Thorkildsen of Norway, the two-time and reigning Olympic champion; and Tero Pitkamaki, the 2008 Olympic bronze medalist from Finland.
“I had to watch videos to see what these people are doing,” Yego said. “They are my role models.”